Consumer Goods » Cosmetics & Personal Care Products » Fragrance market in Europe | Perfume usage by user type in the UK 2015-17

Perfume and eau de toilette usage in the UK 2015-2017, by user type

Number of women using perfume and eau de toilette in the United Kingdom from 2015 to 2017, by user type (in thousands)

The data illustrates the frequency of women's perfume and eau de toilette usage in the UK from 2015 to 2017. In 2017, an estimated 4.2 million women in the United Kingdom were heavy perfume and eau de toilette users.

Light users 7501 7704 7870
Medium users 9158 9287 9273
Heavy users 4553 4556 4203

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