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Frequency of aftershave and eau de toilette usage in the UK 2017

Number of men using aftershave eau de toilette in the United Kingdom in 2017, by frequency of use (in thousands)

The data displays the usage frequency of aftershave and eau de toilette for men in the UK in 2017. In 2017, an estimated 6.1 million men in the United Kingdom used aftershave and eau de toilette once a day or more.

Once a day or more	6068
2 or 3 times a week	4274
Once a week	1855
Less than once a week	3004
2 or 3 times a month	1384
Once a month or less	1621

Frequency of aftershave and eau de toilette usage in the UK 2017

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