The data displays the leading reasons why women go online whilst shopping for fragrances or perfumes in the UK as of 2017. Among those surveyed, 67% said they go online to compare prices of fragrances, while 32% read online reviews of products.
To compare prices | 67 |
Get a better price | 48 |
Make an online purchase | 45 |
Read reviews | 32 |
To find a store to make a purchase | 18 |
Read information on a brand | 15 |
To discover new brands I can’t find in the shops | 13 |