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Reasons for shopping online for fragrances among women in the United Kingdom 2017

Thinking specifically about perfume/fragrance, for which of the following reasons do you ever go online?

The data displays the leading reasons why women go online whilst shopping for fragrances or perfumes in the UK as of 2017. Among those surveyed, 67% said they go online to compare prices of fragrances, while 32% read online reviews of products.

To compare prices 67
Get a better price 48
Make an online purchase 45
Read reviews 32
To find a store to make a purchase 18
Read information on a brand 15
To discover new brands I can’t find in the shops 13