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Reasons for switching brand of perfume/fragrance among women in the United Kingdom 2017

What was the main reason that you decided to change your brand of perfume/fragrance?

The data shows the leading reasons for changing brands of perfume or fragrance, according to women in the UK in 2017. Among the women surveyed, the most popular reason for switching fragrance brands is due to receiving another as a gift, chosen by around 38% of respondents.

Received another as a gift	38
I wanted to try something new	30
I tried one I liked in a shop	12
I smelled it on someone and liked it	4
I tried a sample from a shop/magazine	1

Reasons for switching brand of perfume/fragrance among women in the United Kingdom 2017

StatInvestor