Consumer Goods » Cosmetics & Personal Care Products » Fragrance Market in the U.S. | Fragrances: frequency of use by gender U.S. 2017

Frequency of use of fragrances among U.S. consumers 2017, by gender

Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by gender

The data displays the frequency of use of fragrances (perfumes, eau de toilette) among consumers in the U.S. as of May 2017, by gender. During the survey, 41% of responding female U.S. consumers reported using fragrances every day.

Female 41 27 6 6 2 10 8
Male 39 21 7 7 2 9 15