Consumer Goods » Cosmetics & Personal Care Products » Fragrance Market in the U.S. | Fragrances: frequency of use by consumer group U.S. 2017

Frequency of use of fragrances among U.S. consumers 2017, by consumer group

Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by consumer group

The data displays the frequency of use of fragrances (perfumes, eau de toilette) among consumers in the U.S. as of May 2017, by consumer group. During the survey, 49% of responding U.S. consumers who mainly or only use organic products reported using fragrances every day.

(Almost) only / mainly organic personal care and cosmetics products	48	28	8	3	1	6	6
Both types of products equally	49	22	7	8	2	8	5
(Almost) only / mainly conventional personal care and cosmetics products	31	24	6	7	2	13	17

Frequency of use of fragrances among U.S. consumers 2017, by consumer group

StatInvestor