Consumer Goods » Cosmetics & Personal Care Products » Fragrance Market in the U.S. | In-store fragrance purchase influences in the U.S. 2015

Factors influencing consumers to purchase fragrance in-store in the United States 2015

To what degree did the following in-store factors influence your purchase decision?

The data displays the factors influencing consumers to purchase fragrances in-store in the U.S., as of 2015. During the survey, 32% of respondents said they were strongly influenced by in-store promotions or discounts.

Promotion and discount	3	7	26	32	32
Service	7	8	28	31	25
Free gifts	8	12	28	32	20
Samples in store	13	13	27	25	22
Spritzers	23	18	26	20	12
Point of purchase ads or materials	23	20	29	16	12

Factors influencing consumers to purchase fragrance in-store in the United States 2015

StatInvestor