Consumer Goods » Cosmetics & Personal Care Products » Fragrance Market in the U.S. | Online fragrance purchase influences in the U.S. 2015

Factors influencing consumers to purchase fragrances online in the United States 2015

What is important when shopping for fragrances online?

The data displays the factors that are important to consumers when purchasing fragrances online in the U.S., as of 2015. During the survey, 69% of respondents said that the best price was very important when purchasing fragrances online.

"Limitless" assortment	2	6	21	71
Best price	1	4	26	69
Free shipping	1	8	33	58
Peer review	29	26	25	21
Product tips or information	29	30	28	14
Online advisor	46	33	13	8

Factors influencing consumers to purchase fragrances online in the United States 2015

StatInvestor