The data displays the leading perfume scents preferred by female consumers in the U.S. as of March 2015. During the survey, 53% of female respondents said they prefer perfumes and fragrances with soft floral scents.
Vanilla | 59 |
Soft floral | 53 |
Citrus | 47 |
Clean / linen | 47 |
Lavender | 46 |