U.S. market share of hair care by product 2016 and 2025

Estimated market share of hair care in the United States in 2016 and 2025, by product
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The data displays the estimated market share of hair care in the U.S. in 2016 and 2025, by product. In 2016, hair color products held a 13.8% share of the United States hair care market, while shampoo held a 33% share of the market.

Shampoo 33 33
Conditioner 22.6 23.1
Hair styling product 19.5 19.3
Hair color 13.8 13.4
Hair oil 11.1 11.2