Consumer Goods » Cosmetics & Personal Care Products » Hair care product and shampoo market in the U.S. | Hair care: market share by product in the U.S. 2016-2025

U.S. market share of hair care by product 2016 and 2025

Estimated market share of hair care in the United States in 2016 and 2025, by product

The data displays the estimated market share of hair care in the U.S. in 2016 and 2025, by product. In 2016, hair color products held a 13.8% share of the United States hair care market, while shampoo held a 33% share of the market.

Shampoo	33	33
Conditioner	22.6	23.1
Hair styling product	19.5	19.3
Hair color	13.8	13.4
Hair oil	11.1	11.2

U.S. market share of hair care by product 2016 and 2025

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