The data displays the share of consumers in the U.S. who prefer to purchase natural or organic hair care products as of May 2017. During the survey, 52% of responding U.S. consumers reported that they prefer to purchase shampoo that is natural or organic.
Shampoo | 52 |
Conditioner & hair masks | 39 |
Nove of the above | 38 |
Styling products (gel, wax, styling foam, spray) | 26 |
Hair dye | 18 |