U.S. consumers who prefer to buy natural/organic hair care products 2017

Share of consumers who prefer to purchase natural or organic hair care products as of May 2017

The data displays the share of consumers in the U.S. who prefer to purchase natural or organic hair care products as of May 2017. During the survey, 52% of responding U.S. consumers reported that they prefer to purchase shampoo that is natural or organic.

Shampoo 52
Conditioner & hair masks 39
Nove of the above 38
Styling products (gel, wax, styling foam, spray) 26
Hair dye 18