Share of organic shampoo bought by U.S. consumers 2017

Share of organic shampoo purchased by consumers in the United States as of May 2017

The data displays the share of organic shampoo purchased by consumers in the U.S. as of May 2017. During the survey, 19% of responding U.S. consumers reported buying [almost] only organic shampoos.

(Almost) only organic 19
Mainly organic 29
Organic and conventional equally 34
Mainly conventional 13
(Almost) only conventional 4