Men's hair care and styling brands used among male U.S. consumers 2017

Men's hair care and styling brands used by male consumers in the United States as of June 2017

The data displays the results of a survey in which male U.S. respondents were asked if they personally used hair care and styling brands aimed primarily at men. During the June 2017 survey, 26% of respondents reported personally using AXE, a hair care and styling brand primarily aimed at men.

AXE 26
Head & shoulders 25
Dove 24
Just For Men 15
Suave 14
L'Oréal 13
Pantene Pro-V 12
Herbal Essences 10
Old Spice 10
American Crew 8
Neutrogena 8
Garnier 8
Paul Mitchell 6
Aussie 6
Professional 5
John Frieda 4
Equate 4
Nexxus 4
Selsun blue 4
Redken 4
Bed Head 4
Baxter of California 4
Göt2B 3
OGX 1
Other 2
None of the above 21