The data displays the results of a survey in which male U.S. respondents were asked if they personally used hair care and styling brands aimed primarily at men. During the June 2017 survey, 26% of respondents reported personally using AXE, a hair care and styling brand primarily aimed at men.
AXE | 26 |
Head & shoulders | 25 |
Dove | 24 |
Just For Men | 15 |
Suave | 14 |
L'Oréal | 13 |
Pantene Pro-V | 12 |
Herbal Essences | 10 |
Old Spice | 10 |
American Crew | 8 |
Neutrogena | 8 |
Garnier | 8 |
Paul Mitchell | 6 |
Aussie | 6 |
Professional | 5 |
John Frieda | 4 |
Equate | 4 |
Nexxus | 4 |
Selsun blue | 4 |
Redken | 4 |
Bed Head | 4 |
Baxter of California | 4 |
Göt2B | 3 |
OGX | 1 |
Other | 2 |
None of the above | 21 |