L'Oréal: ad spend worldwide 2014-2017

The data displays the amount that L'Oréal spent on advertising and promotion worldwide from 2014 to 2017. In 2016, L'Oréal had nearly 7.5 billion euro in advertising expenditures. The company's revenue amounted to 25.84 billion euro that year. The biggest region in terms of revenue was Western Europe, followed by North America and Asia Pacific. The three made for more than 83% of the revenue.