Grooming products used by males in the UK 2018

The data shows grooming product use among men in the UK, based on a survey carried out in March 2018. The most popular grooming products among the male population are deodorant and shampoo, used by 79 and 77% of men, respectively. Products which are likely to be considered as less mainstream, such as beard oil and cosmetics, are also used by respective shares of 8% and 5% of UK males.