Leading brands of anti-perspirant in the UK 2017, by number of users

Brands of anti-perspirants and body spray deodorants for men ranked by number of users in the United Kingdom in 2017 (in thousands)

The data displays a ranking of the leading brands of anti-perspirants & body spray deodorants for men in the UK in 2017, by number of users. In 2017, an estimated 8.6 million people used Lynx. Ranked second and third were Right Guard and Nivéa.

Lynx 8615
Right Guard 4239
Nivéa 3787
Sure 3566
Adidas 3168
Dove 2770
Others 2190
Gillette 1754
Other Supermarket's Own Brand 1484
Tesco 1089
Old Spice 893
Boots 818
FCUK 711
Brut 704
Avon 687
Sainsbury's 665
Imperial Leather 563
L'Oréal Men Expert 560
Asda 559
Calvin Klein 520
Ted Baker 431
Morrisons 430
Vaseline Intensive Care 421
Body Shop 380
Superdrug 331
Armani 331
Slazenger Sport 319
Paco Rabanne 289
Boss 273
Palmolive 265
Mum 259
Aramis 256
Gucci 202
Addiction 180
Arrid 172
Yves St Laurent 161
Physio Sport 153
Bulldog 139
Playboy 131
Marc Jacobs 88.6