Consumer Goods » Cosmetics & Personal Care Products » Men's grooming and cosmetics market in Europe | UK: reasons for male skincare use 2016

Leading reasons for male skincare use in the UK 2016

Leading reasons why men first used male skincare products in the United Kingdom as of 2016

The data shows the leading reasons why men first used male skincare products in the UK as of 2016. Among the men surveyed, 30% said that they started using skincare products in order to improve the appearance/health of their skin, while 21% wanted to treat a specific condition, such as spots or dry skin.

I wanted to improve the appearance/health of my skin	30
I wanted to treat a specific concern, such as spots or dry skin	21
I was given products as a gift	13
I wanted to prevent the ageing of my skin	12
I received a free sample of a product which I liked using	9
I started using someone else’s products and liked them	8
Someone persuaded me to	8
I wanted to try a product I saw advertised	7
I saw my friend using them	6
A print/online article about a product convinced me to use it	4

Leading reasons for male skincare use in the UK 2016

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