The data illustrates the estimated size of the global male grooming market from 2012 to 2024. By 2024, the global male grooming market is estimated to be worth about 29.14 billion USD.
Men's Grooming
There has been a pivotal shift in male pampering culture during the last decade. Men’s toiletries used to consist of shampoo, deodorant, shaving cream and not much else. But from London to New York to São Paulo, bathroom cabinets of middle-class homes now brim with moisturizers, facial cleansers, eye serums, bronzers, concealers, anti-agers and even mud masks—all designed specifically for men.
