The data displays the % market share by segment of the leading men's toiletries/grooming/aftershave brands in the U.S. in 2014. In that year, sales of Just for Men's accounted for 63.3% of the men's hair coloring market. Sales of Philips Norelco covered 51.2% of the electric shaver groomer market, and Edge achieved 16.2% of sales for the men's shaving cream market.
Gillete Fusion/ cartridges | 16.2 |
Philips Norelco/ electric shaver groomer | 51.2 |
Gillette Mach3/ cartridges | 15.4 |
Degree Men's/ deodorant | 7.6 |
Gillette Fusion ProGlide/ cartridges | 11.6 |
Old Spice Red Zone/ toiletries and grooming | 10.2 |
Just for Men's/ hair coloring | 63.3 |
Axe/ liquid body wash | 6.2 |
Old Spice High Endurance/ deodorant | 4.8 |
Axe Dry/ deodorants | 3.5 |
Gillette Fusion ProGlide Power / Cartridges | 6 |
Dove Men+Care/ liquid body wash | 4.3 |
Edge/ shaving cream | 16.2 |
Edge/ toiletries and grooming | 5.8 |
Old Spice Red Zone/ deodorants | 3 |
Gillette Fusion Power/ cartridges | 5.3 |
Gillette Custom Plus/ disposables | 6.6 |
Old Spice/ toiletries and grooming | 5.5 |
Gillette Mach3 Turbo/ cartridges | 4.8 |
Dove Men+Care/ deodorant | 2.6 |