The data displays the sales growth of the leading men's toiletries/grooming/aftershave brands in the U.S. in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5% increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.
Gillete Fusion/ cartridges | -9.8 |
Philips Norelco/ electric shaver groomer | 1.6 |
Gillette Mach3/ cartridges | 4 |
Degree Men's/ deodorant | 0.7 |
Gillette Fusion ProGlide/ cartridges | -0.3 |
Old Spice Red Zone/ toiletries and grooming | 5.6 |
Just for Men's/ hair coloring | -3.5 |
Axe/ liquid body wash | 4.9 |
Old Spice High Endurance/ deodorant | 1 |
Axe Dry/ deodorants | 1.3 |
Gillette Fusion ProGlide Power / Cartridges | -6.1 |
Dove Men+Care/ liquid body wash | 15.4 |
Edge/ shaving cream | -13.9 |
Edge/ toiletries and grooming | -14.5 |
Old Spice Red Zone/ deodorants | -2.6 |
Gillette Fusion Power/ cartridges | -5.7 |
Gillette Custom Plus/ disposables | 2.3 |
Old Spice/ toiletries and grooming | 69.5 |
Gillette Mach3 Turbo/ cartridges | -15.5 |
Dove Men+Care/ deodorant | 29.1 |