Cosmetics consumption value in Europe 2017, by country

Consumption value of cosmetics and personal care in Europe in 2017, by country (Figures expressed in millions of euros)

The data displays the consumption value of cosmetics and personal care in Europe in 2016, by country. Within the European cosmetics market, Germany consumed the biggest amount of cosmetics in 2016, valuing at approx. 13.56 billion euro. This was followed by France and the UK, at 11.34 billion euro and 11.13 billion euro respectively.

The cosmetics industry is showing an ever growing increase in the European markets, with the value in both east and west Europe increasing year on year. The market value of beauty and personal care products in Western Europe reached approx.

Germany 13563
France 11340
United Kingdom 11129
Italy 10097
Spain 6820
Poland 3705
Netherlands 2674
Belgium/Luxembourg 2067
Switzerland 2032
Sweden 1986
Austria 1416
Portugal 1358
Romania 1283
Norway 1211
Denmark 947
Finland 911
Greece 851
Ireland 796
Czechia 734
Hungary 722
Slovakia 566
Bulgaria 386
Croatia 353
Lithuania 235
Slovenia 170
Latvia 168
Estonia 142