Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in Europe | Cosmetics: preference for natural/organic products by income U.S. 2017

U.S. consumers who prefer to buy natural/organic cosmetics products 2017, by income

Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017, by household income

The data displays the share of consumers in the U.S. who prefer to purchase natural or organic decorative cosmetics products as of May 2017, by household income. During the survey, 37% of responding U.S. consumers earning up to 49,999 USD annually reported that they prefer to purchase makeup products that are natural or organic.

Makeup 37 45 40 36
Lipsticks 34 42 49 24
Eye makeup (eye shadow, mascara, etc.) 27 35 44 24
Nail polish 15 18 18 20
None of the above 43 42 38 48