Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in Europe | Cosmetics: preference for natural/organic products by age group U.S. 2017

U.S. consumers who prefer to buy natural/organic cosmetics products 2017, by age

Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017, by age group

The data displays the share of consumers in the U.S. who prefer to purchase natural or organic decorative cosmetics products as of May 2017, by age group. During the survey, 39% of responding U.S. consumers aged between 18 and 29 years reported that they prefer to purchase makeup products that are natural or organic.

Makeup	39	42	31
Lipsticks	39	39	29
Eye makeup (eye shadow, mascara, etc.)	31	32	31
Nail polish	23	15	13
None of the above	32	45	53

U.S. consumers who prefer to buy natural/organic cosmetics products 2017, by age

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