The data displays the share of consumers in the U.S. who exclusively or mainly use organic products as of May 2017, by gender. During the survey, 22% of responding female U.S. consumers reported that they exclusively or mainly use organic skin care products.
Skin care | 22 | 28 |
Shampoo | 18 | 27 |
Oral care | 17 | 26 |
Shower and bath products | 16 | 24 |
Hand care | 15 | 18 |
Soap | 15 | 22 |
Conditioner & hair masks | 15 | 18 |
Body care | 14 | 17 |
Lip care | 14 | 15 |
Lipsticks | 13 | 0 |
Sun care | 13 | 15 |
Makeup | 13 | 0 |
Deodorants | 12 | 16 |
Baby care | 11 | 8 |
Fragrances | 10 | 18 |
Foot care | 10 | 14 |
Styling products (gel, wax, styling foam, spray) | 9 | 12 |
Eye makeup (eye shadow, mascara, etc.) | 9 | 0 |
Hair dye | 8 | 8 |
Depilatory cream & depilatory wax / depilation | 6 | 6 |
Nail polish | 4 | 0 |
Aftershave & shaving care, beard care | 0 | 16 |
Shaving foam & gel | 0 | 19 |