Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in the U.S. | Cosmetics: consumers using organic products by gender U.S. 2017

U.S. consumers who mainly use organic beauty and care products 2017, by gender

Share of consumers who exclusively or mainly use organic beauty and personal care products as of May 2017, by gender

The data displays the share of consumers in the U.S. who exclusively or mainly use organic products as of May 2017, by gender. During the survey, 22% of responding female U.S. consumers reported that they exclusively or mainly use organic skin care products.

Skin care 22 28
Shampoo 18 27
Oral care 17 26
Shower and bath products 16 24
Hand care 15 18
Soap 15 22
Conditioner & hair masks 15 18
Body care 14 17
Lip care 14 15
Lipsticks 13 0
Sun care 13 15
Makeup 13 0
Deodorants 12 16
Baby care 11 8
Fragrances 10 18
Foot care 10 14
Styling products (gel, wax, styling foam, spray) 9 12
Eye makeup (eye shadow, mascara, etc.) 9 0
Hair dye 8 8
Depilatory cream & depilatory wax / depilation 6 6
Nail polish 4 0
Aftershave & shaving care, beard care 0 16
Shaving foam & gel 0 19