Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in the U.S. | Skin care: factors important among consumers worldwide 2016

Skin care feature important for global consumers as of 2016

Most important skin care product features according to consumers worldwide as of 2016

The data displays the most important features when choosing facial care products according to female consumers worldwide as of 2016. According to the survey, 35.5% said they considered high quality as one of the most important features in skin care products, and 26.6% claimed that natural and organic as an important feature.

Value for money	40.3
High quality	35.5
Suited to or positioned for my skin type	34.1
Functions and/or benefits	28.9
Natural or organic	26.6
Low price	25.4
Super-high quality	24.5
Strong or well known brand	23.7
Hypoallergenic	23.5
Multi-functional and/or multiple benefits	21.5
lngredient formulation	20.2
Evironmentally friendly and/or ethical	16.5
fType of format	15.6
Suited to or positioned for my gender	12.8
Claims on label	11.9

Skin care feature important for global consumers as of 2016

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