Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in the U.S. | Organic beauty and personal care: valued features by age group U.S. 2017

Features U.S. consumers value about organic beauty products 2017, by age group

Features consumers in the United States value most about organic beauty and personal care products as of May 2017, by age group

The data displays the features consumers in the U.S. value most about organic beauty and personal care products as of May 2017, by age group. During the survey, 43% of responding U.S. consumers aged between 18 and 29 years reported that they most valued organic products for being environmentally friendly.

Alcohol-free	50	44	36
Skin-friendly	50	38	39
Environmentally friendly	43	38	28
Hypoallergenic/ allergen-free	43	41	36
Environmentally and resource-friendly production	36	33	25
Made without animal testing	35	34	35
Made from natural sources (vegetable oils, fats and waxes)	35	35	29
Environmentally friendly packaging	26	25	16
Paraben-free	21	20	16
Perfume-free	19	20	10
Gluten-free	19	12	10
Microplastics-free	15	16	9
Vegan	9	5	6
Other	0	1	1
None of the above	6	14	28

Features U.S. consumers value about organic beauty products 2017, by age group

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