Consumer Goods » Cosmetics & Personal Care Products » Natural and organic cosmetics in the U.S. | Natural cosmetics consumers: attitude towards ingredients in the U.S. 2016

U.S. consumer attitude toward ingredient of natural cosmetics in 2016

Consumer attitude towards ingredient label of the natural and organic personal care (NOPC) in the United States as of 2016

The data displays the consumer attitude towards ingredient label of the natural and organic personal care (NOPC) in the U.S. as of 2016. During the survey, 86% of the United States consumers claimed that they look for "no artificial ingredients" claims on the ingredient label of the natural beauty products.

Look for claims such as "made with all natural ingredients"	88
Look for "no artificial ingredients" claims	86
Look for "contains organic ingredients"claims	81
Judge a product's naturalness or organic status by the familarity and simplificity of ingredients lists	55
Asses the NOPC products by which ingredients are excluded	49
How easy the ingredients are to understand	49

U.S. consumer attitude toward ingredient of natural cosmetics in 2016

StatInvestor