The data displays the distribution of the cosmetic market sector categories according to the number of units sold in Great Britain as of December 2017. Toiletries held the highest market share with 53.2% of total cosmetics goods sold, followed by haircare with 17.9%.
These figures differ from the distribution of the cosmetics market based on value, where skin care has the second highest market share.
Toiletries | 53.2 |
Haircare | 17.9 |
Skincare | 17.8 |
Colour cosmetics | 8.4 |
Fragrances | 2.8 |