The data illustrates the ranking of the most used brands of eye make-up in the UK in 2017. In 2017, an estimated 4.9 million people used Boots No.7. Second and third were Rimmel and Avon.
Boots No. 7 | 4958 |
Rimmel | 4837 |
Maybelline | 4047 |
Avon | 3575 |
Max Factor | 3523 |
Others | 3336 |
L'Oréal | 2383 |
Benefit | 1664 |
MAC | 1638 |
Clinique | 1505 |
Revlon | 1389 |
Other Boots | 1339 |
Collection 2000 | 1317 |
Bourjois | 1307 |
Superdrug | 1092 |
Body Shop | 937 |
Supermarket's own brand | 896 |
Barry M | 883 |
Estée Lauder | 876 |
Lancôme | 785 |
Bobbi Brown | 727 |
BareMinerals | 646 |
Chanel | 643 |
Clarins | 519 |
Miss Sporty | 508 |
Kiko | 473 |
M&S | 439 |
Elizabeth Arden | 318 |
NYC | 301 |
Yves Rocher | 186 |
Essence | 183 |
Givenchy | 171 |
Origins | 154 |
Guerlain | 121 |