Leading eye make-up brands in the UK 2017, by number of users

Brands of eye make-up ranked by number of users in the United Kingdom in 2017 (in thousands)

The data illustrates the ranking of the most used brands of eye make-up in the UK in 2017. In 2017, an estimated 4.9 million people used Boots No.7. Second and third were Rimmel and Avon.

Boots No. 7 4958
Rimmel 4837
Maybelline 4047
Avon 3575
Max Factor 3523
Others 3336
L'Oréal 2383
Benefit 1664
MAC 1638
Clinique 1505
Revlon 1389
Other Boots 1339
Collection 2000 1317
Bourjois 1307
Superdrug 1092
Body Shop 937
Supermarket's own brand 896
Barry M 883
Estée Lauder 876
Lancôme 785
Bobbi Brown 727
BareMinerals 646
Chanel 643
Clarins 519
Miss Sporty 508
Kiko 473
M&S 439
Elizabeth Arden 318
NYC 301
Yves Rocher 186
Essence 183
Givenchy 171
Origins 154
Guerlain 121