Consumer Goods » Cosmetics & Personal Care Products » Organic Consumers | What makes food organic or natural U.S. 2017

Consumer opinions about what counts as organic vs. natural food U.S. 2017

Claims U.S. consumers associate with organic or natural products in 2017

The data displays the results of a survey in which U.S. consumers were asked which claims they associate with organic or natural products. The survey found that 68% of respondents associated a claim of a product being preservative-free with it being organic.

Preservative-free	65	68
Hormone-free	57	68
Antibiotic-free	56	65
Unprocessed/minimally processed	55	53
Additive-free	52	64
Non-GMO	51	62
Real	49	44

Consumer opinions about what counts as organic vs. natural food U.S. 2017

StatInvestor