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Drivers of organic produce purchases in the United States in 2017

Factors influencing organic fruit and vegetable purchases in the United States in 2017

The data displays the results of a 2017 survey in which U.S. consumers were asked which factors influence their purchase of organic fruits and vegetables. According to the survey, 60% of respondents buy organic produce because it is free from pesticides, etc.

Free from...(pesticides,etc.)	60
Positive long-term health effects	37
Less of an environmental impact	36
Better taste	35
Better nutritional value	32
Better freshness	29
For my family/kids	21
Better price value equation	11

Drivers of organic produce purchases in the United States in 2017

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