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Frequency of makeup use among U.S. consumers 2017, by consumer group

Frequency of makeup use among consumers in the United States as of May 2017, by consumer group

The data displays the frequency of makeup use among consumers in the U.S. as of May 2017, by consumer group. During the survey, 50% of responding U.S. consumers who use [almost] only organic cosmetic and personal care products reported using makeup every day.

(Almost) only / mainly organic personal care and cosmetics products 50 24 7 3 3 3 9
Both types of products equally 44 30 2 5 2 8 9
(Almost) only / mainly conventional personal care and cosmetics products 32 29 8 6 4 9 12