The data displays the features consumers in the U.S. attribute more to organic beauty and personal care products as of May 2017. During the survey, 46% of responding U.S. consumers reported believing that organic personal care and cosmetics products are more suitable for sensitive skin than commercial products.
Suitable for sensitive skin | 46 |
Is skin-friendly | 42 |
Nurturing | 33 |
Have a positive long-term effect on one’s looks | 33 |
Make a good gift | 21 |
Offers good value for money | 19 |
Easy to spread on the skin | 18 |
Reduces wrinkles/lines | 18 |
Absorbs fast | 18 |
Works fast | 16 |
Fragrant | 13 |