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Features U.S. consumers attribute to organic beauty products 2017

Features consumers in the United States attribute more to organic beauty and personal care products as of May 2017

The data displays the features consumers in the U.S. attribute more to organic beauty and personal care products as of May 2017. During the survey, 46% of responding U.S. consumers reported believing that organic personal care and cosmetics products are more suitable for sensitive skin than commercial products.

Suitable for sensitive skin 46
Is skin-friendly 42
Nurturing 33
Have a positive long-term effect on one’s looks 33
Make a good gift 21
Offers good value for money 19
Easy to spread on the skin 18
Reduces wrinkles/lines 18
Absorbs fast 18
Works fast 16
Fragrant 13