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Consumer selection criteria of organic beauty and care products U.S. 2017, by gender

Criteria used by consumers when selecting organic beauty and personal care products in the United States as of May 2017, by gender

The data displays the criteria used by consumers in the U.S. when selecting organic beauty and personal care products as of May 2017, by gender. During the survey, 41% of responding female U.S. consumers said they usually select organic beauty products based on quality.

Quality	41	45
Value for money	40	41
Special offer/discount campaign	36	26
Low price	32	25
Ingredients (e.g. fragrances, allergens)	31	27
Recommendations of friends/acquaintances	28	27
Brand	26	31
Naturalness	21	17
Media and online reviews	16	17
Sustainability/eco-friendliness	14	13
Habit	13	19
Advertisement	10	10
Other	2	2
Don’t know	12	11

Consumer selection criteria of organic beauty and care products U.S. 2017, by gender

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