The data displays the amount consumers are willing to pay for organic beauty and personal care products in the U.S. as of May 2017, by household income. During the survey, 49% of responding U.S. consumers with a household income up to 49,999 USD said they would not be willing to pay any more for organic products, than they would for conventional products.
Up to $49,999 | 49 | 29 | 8 | 2 | 12 |
Up to $99,999 | 37 | 38 | 11 | 4 | 10 |
$100,000 and more | 28 | 43 | 13 | 6 | 10 |
No answer | 54 | 27 | 0 | 0 | 20 |