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Italy: consumption value of cosmetics and personal care products 2017, by category

Consumption value of cosmetics and personal care products in Italy in 2017, by category (Figures expressed in millions of euros)

The data describes the annual consumption of cosmetics and personal care products in Italy in 2017, broken down by category. According to the data, face care products lead the ranking of consumption with a total value of 1,435.2 million euro, closely followed by body care products with a value of 1404.9 million euro.

Face care 1435.2
Body care 1404.9
Personal hygiene 1048.4
Alcoholic perfumery 1037.1
Hair and scalp care 1011.5
Oral hygiene 651.9
Face makeup 415.6
Eye makeup 371.1
Kids' dermo-hygienic products 307
Lip care 305.4
Hand care 173.9
Men's products 154.3
Gift boxes 115.1
Makeup cases 43.9