Consumer Goods » Cosmetics & Personal Care Products » Personal care market in the Benelux | Consumption share cosmetics and personal care products 2017

Italy: share of consumption among cosmetics and personal care products 2017

Share of consumption of cosmetics and personal care products in Italy in 2017, by category

The data describes the share of annual consumption of cosmetics and personal care products in Italy in 2017, by product category. According to the data, face care products made up for 16.9% of the total consumption of cosmetics and personal care products, closely followed by body care products with a share of 16.6% and personal hygiene products with 12.4%.

Face care 16.9
Body care 16.6
Personal hygiene 12.4
Alcoholic perfumery 12.2
Hair and scalp care 11.9
Oral hygiene 7.7
Face makeup 4.9
Eye makeup 4.4
Kids' dermo-hygienic products 3.6
Lip care 3.6
Hand care 2.1
Men's products 1.8
Gift boxes 1.4
Makeup cases 0.5

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