The data illustrates the opinions of women in the U.S. in relation to sun exposure in 2016. The survey revealed that 85% of women are willing to pay more for sun care products that contain SPF.
Are willing to pay more for products with SPF | 85 |
Are very concerned or concerned about sun damage to their face | 85 |
Are very concerned or concerned about sun damage on their body | 80 |
No longer 'lay out' to get their golden glow | 40 |