U.S. women opinions on sun exposure 2016

Is a tan preferred to healthy skin?

The data illustrates the opinions of women in the U.S. in relation to sun exposure in 2016. The survey revealed that 85% of women are willing to pay more for sun care products that contain SPF.

Are willing to pay more for products with SPF 85
Are very concerned or concerned about sun damage to their face 85
Are very concerned or concerned about sun damage on their body 80
No longer 'lay out' to get their golden glow 40