The data displays the distribution of retail cosmetics advertising support in the U.S. in the 52 weeks ending February 2016, by category. Lip cosmetics accounted for 9% of all ad spend in this sector.
Cosmetics - general | 47 |
Cosmetics - eye | 16 |
Cosmetics - nail | 14 |
Cosmetics - lip | 9 |
Cosmetics - face | 7 |
Other | 7 |