Consumer Goods » Cosmetics & Personal Care Products » U.S. skin care market | Skin care: products consumers purchased U.S. 2016

Lading skin care products consumers bought in the United States in 2016

Share of consumers who shopped for skin care products in the United States in the last 12 months as of October 2016

The data displays the share of consumers who shopped for skin care products in the U.S. in the last 12 months as of October 2016. During the survey, approx. 42% of respondents reported having purchased cleansing wipes in the past year.

Body moisturizers	70.23
Moisturizers	65.53
Hand moisturizers	51.65
Cleansers	51.45
Cleansing wipes	42.26
Exfoliating products	33.67
Eye serums	21.48
Acne treatments	20.68
Moisturizers with self-tanning	13.89
Products for stretch marks	11.09
Other facial skin care products	2.6
Other body skin care products	1.9
I did not purchase any skin care products during the past 12 months	7.79

Lading skin care products consumers bought in the United States in 2016

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