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Leading U.S. shopper online activities related to beauty 2016

Most popular online beauty activities according to female beauty consumers in the United States as of August 2016

The data describes the most popular online beauty activities according to female beauty consumers in the U.S. as of August 2016. During the survey period, 69% of respondents stated that they read online beauty product reviews.

Compare prices	72
Read reviews	69
Make purchase	61
See what's on sale	59
See what I want and then buy the purchase in a retail store	55
Download coupons	51
Compare prices from one site to another	48
Buy from the retailer that has the lowest price	39

Leading U.S. shopper online activities related to beauty 2016

StatInvestor