Consumer Goods » Cosmetics & Personal Care Products » Ulta Beauty | Health and beauty: consumer reasons for shopping at Sephora and Ulta U.S. 2016

Reasons U.S. consumers shop for cosmetics at Sephora and Ulta in 2016, by retailer

Reasons for shopping at Sephora and Ulta for health and beauty aids (HBA) in the United States as of November 2016, by retailer

Reasons for shopping at Sephora and Ulta for health and beauty aids (HBA) in the U.S. as of November 2016, by retailer. While 58% of respondents reported that they shopped at Ulta because of the promotions, only 32.9% of Sephora customers attributed their patronage to promotions.

Selection	76.6	65.4
Quality	60.1	74.5
Promotions	58	32.9
Price	52.7	32
Location	51.2	24.9
Brands Available	46.2	52.1
Frequent Shopper Card	30.6	21
Unique Products	26.2	26.7
Service	23.4	32.3
Store Appearance	20	17.4
Trustworthy Retailer	18.9	28.3
Knowledgeable Sales People	16.2	16
Store Layout	14.4	13.2
Easy to Navigate Website	13.8	20
Store Experience	11.9	18

Reasons U.S. consumers shop for cosmetics at Sephora and Ulta in 2016, by retailer

StatInvestor