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Retailers used by Ulta shoppers in the United States 2016

Distribution channels used by Ulta Beauty consumers in the United States in 2016

The data displays the distribution channels used by Ulta Beauty consumers in the U.S. in 2016. During the survey, 68% of consumers who reported shopping at Ulta stated that they also shopped at mass merchandisers.

Mass merchandiser 68
Drug store 50
Brand site 30